Maynooth University

BrandYou Digital stands as one of the top Online Marketing Agencies in USA, while offering the best Marketing Services, assisted Maynooth University in improving their brand identity. The goal of Maynooth’s Branding for University USA project carried out by top marketing consultants in USA was to attract students, faculty, and researchers across the globe.

Client – Maynooth University is an internationally recognised institution located 25 kilometres outside of Dublin, Ireland, and is the nation’s fastest growing university. In 2019 it placed #50 in the global top 100 universities under 50 years old in the Times Higher Education World University Rankings.

Type of business – Retail bookshop B2C and government based in Maynooth.

Services provided – Project based, Consulting and Coaching.


  • Client

    Maynooth University

  • Industry

    Retail bookshop

  • Timeline

    3 months

Maynooth University

Our Process

Challenges we faced – A few weeks’ deadlines to have the brand message both internal and external through signage to portray the brand values. We wanted to incorporate a book into the visual identity system with a minimal feel. Logo identity, brochure brand style guide, point of sale, and all shop fronts outside and inside.

Solution– Involve the owner through the process, regular visits to the premises and understand the client. Timeline – 3 months

What we provided
  • ● Brand development of Retail shop
    ● Created a new brand visual identity system
    ● Retail shop layout, external & internal window sign display, shop layout point of sale and retail bags
    ● Visual identity material for digital and print channels
    ● Brand guidelines
    ● Stationary system
    ● Brochure brand style guide
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