BrandYou Digital a Creative Marketing Agency in Canada, assisted Cultivate to improve their brand identity through the brand naming for Food Industry Marketing project – whilst offering other digital marketing services such as Google AdWords and social media etc.

Client Cultivate is a government department sponsoring the food sustainability process from farm to table. The company is focused on serving European countries, Poland, Czech Republic and future extension to European countries. Cultivate has branches in America and Ireland and the Operations Director and EU Head of Sustainability is Irish. 

Overall, with the assistance of a top Digital Marketing Agency Cultivate has developed a distinctive brand identity that resonates with its target audience – positioning the company as a trusted source for innovative products and services.

Type of business – Agricultural Food Industry supply chain.  

Services provided – Project based and Consulting


  • Client


  • Industry

    Agriculture, Food

  • Timeline

    3 months


Our Process

Challenges we faced – A few weeks’ deadlines to develop a naming and brand identity system for a European food sustainability program similar to McDonald’s, through online meetings.

Timeline – A weekend of full immersion and another week to develop names followed by the creation of storyboards for presentation to head managers. We made the process really simple for the client and everything was done online without meeting in person.

What we provided

● Brand Naming
● Brand identity system
● Brand style guide
● Brand Guidelines
● Social Media, web and digital designs

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