SEARCH ENGINE OPTIMIZATION
Search engine optimization (SEO) is the branch of internet marketing that deals with improving the quality of site visitors by ensuring your website is found organically on the first page of Google. SEO helps in getting a higher Return on Investment, traffic boost, pre-qualified leads to name a few.
While this may sound easy, note that Google changes its rules on a regular basis. To ensure you comply with up-to-date Google guidelines when performing SEO.
A SEO site audit can increase profits; decrease costs and create a solid foundation for future growth. The aim of a website review is to improve rankings, increase targeted traffic and increase leads and sales. Your website needs to be in the top five search results and Brand You can help you with that.
Keyword Research and Analysis
Keywords research is used by SEO professionals to find and research alternative search terms that people use to find something on the web. By utilizing the correct keywords, it will help in getting better ranking on search engines, giving a better reach of your brand to the audience.
You’ve always heard that ‘content is king’. This is critical to the success of any SEO strategy. Search engines understand when your site has great and reputable content. Keywords scattered all over won’t help if your content isn’t good. What you need to do instead is create content that’s not too complicated, brief, appealing and valuable.
Having good quality content on your web pages won’t only help you rank higher but also create positive experiences for your readers. Content comes in different shapes and forms; Brand You ensure that the content educates your customers and by doing so your brand will become an authority which in turn will lead to more traffic coming to your site.
SEO strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimizing a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic.
With Brand You’s SEO expertise, we help our clients by optimizing their websites in order to rank higher in the Google SERPs. Website optimization is all about technical SEO i.e. titles, descriptions and URLs along with content of the websites’ pages. Our in-house web development team will fully optimise your website so as to boost your search page rankings.
Off-page optimization describes a series of optimization techniques that occur off your website. These techniques, like building links, earning social media shares, and disavowing links, can improve your ranking in search engine results. In many ways, off-page SEO promotes your site and helps in getting better page ranking.