JC Paella Man

BrandYou Digital Marketing Agency, also recognized as the Best Marketing Company in Brisbane, joined forces with JC Paella man to elevate their brand through a suite of comprehensive services encompassing Branding Strategy in USA, marketing, rebranding, and visual identity enhancement, to increase their marketing results and web traffic.

Client – JC Paella Man is a business that supplies fresh, healthy and high-quality paella dishes. John Crawford, the founder and CEO has chosen Paella as his specialty because it is a versatile dish that everyone loves. This is one of his many special recipes that he perfected over time.

The brand development for food & beverage America project has attracted a loyal customer base for JC and continues to cause a significant growth in customer recognition, leading to enhanced business outcomes and continued success in the culinary industry. Our Food Marketing Agency plays a pivotal role in JC’s success, leveraging strategic branding techniques to cultivate a devoted clientele and drive business growth.

Type of business – Food Retail and Commercial – B2C & B2B based in Spain.

Services provided – Project based Consulting and Coaching.


  • Client

    JC Paella Man

  • Industry

    Online Health Store

  • Timeline

    6 month plan, Ongoing support

JC Paella Man

Our Process

Challenges we faced – Creating a food business from the personality of John Crawford. Naming took some time to complete and along with all the brand’s identity and design along with food nutritional and sell-by dates in the laboratory. The process took some time to complete. We also had to do the vehicle design and work with the HSE to deliver all the certifications for the client to trade.

Timeline – 6-month plan and strategy and Ongoing support.

What we provided

● Brandind & Marketing development
● Naming
● Visual Identity system
● Packaging
● Labels
● Nutritional properties
● Brochures
● Videos
● Bags
● Certifications
● Social media strategy
● Created a new brand strategy

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