Maynooth University is an internationally recognised institution located 25 kilometres outside of Dublin, Ireland, and is the nation’s fastest growing university. In 2019 it placed #50 in the global top 100 universities under 50 years old in the Times Higher Education World University Rankings.
TYPE OF BUSINESS – Retail bookshop B2C and government based in Maynooth.
SERVICE PROVIDED – Project based, Consulting and Coaching.
What we provided
- Brand development of Retail shop
- Created a new brand visual identity system
- Retail shop layout, external & internal window sign display, shop layout point of sale and retail bags
- Visual identity material for digital and print channels
- Brand guidelines
- Stationary system
- Brochure brand style guide
Challenges we faced – A few weeks’ deadline to have the brand message both internally and external through signage to portray the brand values. We wanted to incorporate a book into the visual identity system with a minimal feel. Logo identity, brochure brand style guide, point of sale and all shop fronts outside and inside.
Solution – Involve the owner through the process, regular visits to premise and to understand the client.
Timeline – 3 months.