JC PAELLA MAN
JC Paella Man is a business that aims to supply fresh, healthy and high-quality paella dishes. John Crawford has chosen Paella as his specialty because it is a versatile dish that everyone loves. This is one of his many special recipes that he perfected over time.
TYPE OF BUSINESS – Food Retail and Commercial – B2C & B2B based in Spain.
SERVICE PROVIDED – Project based Consulting and Coaching.
What we provided
- Branding & Marketing development
- Visual Identity system
- Nutritional properties
- Social media strategy
- Created a new brand strategy
Challenges we faced – Creating a food business from the personality of John Crawford. Naming took some time to complete and with all the brands identity and design along with food nutritional and sell by dates in the laboratory. The process took some time to complete. We also had to do the vehicle design and work with the HSE to deliver all the certifications for the client to trade.
Timeline – 6-month plan and strategy with On-going support.